Prime Premium Chairs are designed on the principle of human engineering for a correct sifting posture, and thus provide for comfort and enhanced efficiency. Prime Premium Executive Chairs are specially designed to enhance individual efficiency and comfort. The concept of office furniture has shifted from the aesthetic, towards human engineering. And Prime has been a pioneer in this field, where form must necessarily follow function, if efficiency is not to suffer. Prime primary aim is clearly comfort. And when it comes to Prime Premium Executive Chairs, comfort has never looked better. Every element of the chair has been designed to effectively carry out a specific function.